Friday, March 27, 2009

Winning the (r) Google AdSense War

Winning the (r) Google AdSense War

by: Willie Crawford


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Some owners of content sites are earning four and even five-figure incomes per month selling "nothing." They're doing this by selling their targeted traffic to other websites through Google's AdSense program. If you're not familiar with (r)AdSense, it's where (r)Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers' sites. Many publishers have discovered that running Google AdSense ads is more lucrative, and less trouble, than marketing their own products or services. So an entire industry has sprang up around monetizing websites using AdSense and other pay-per-click programs. The "industry" is mature enough that seminars are even held that teach how to best monetize your content sites. I'll be attending a seminar, in New Orleans, Louisiana, on September 9th - 11th, 2005, that has this very focus. You can read more about it at: http://WillieCrawford.com/new-orleans-seminar.html Since MOST people I've communicated with aren't earning four or five-figure incomes per month, let's examine how you increase your chances of earning these amounts. First of all, your website has to be on a topic (a niche) where people are spending lots of money. There are niches where advertisers often spend $40 - $50 per click... just to get visitors to their websites. Obviously, these visitors buy "things" on these websites that make it worthwhile to pay that much for the traffic. In case you're wondering what keywords any "sane" marketer would spend $50 on a single click for, read on... Certain visitors to websites, that later convert to customers, could literally be worth thousands, even millions, to marketers. These marketers know the lifetime value of their visitors, and have the conversion rates calculated! Markets where customers can be this lucrative include legal/lawsuits, medical, higher education, real estate, new and used vehicles, investments, travel, and products offering residual income. There are many others. I actually have a list of over 9000 keywords that I consult when building a new site, or optimizing an existing site. Doesn't it makes perfect sense to create sites that attract visitors with a high value-per-visitor? You can grab a copy of my list along with a few personal notes on how to monetize these high-value keywords at: http://9000TopPayingKeywords.com The keywords on the list above range from 93 cents to $108 per click. There ARE higher priced keywords but you probably don't want to focus on them since the competition can be incredibly cutthroat. There are niches where your competitors will actually sabotage your efforts. Money does that to some people :-) It makes economic sense to build a site around topics where people are actually spending money already. It makes sense to target a market where people have money to spend - and they expect to spend it on products similar to yours. In that sense, you can even set up site designed to generate traffic for governmental agencies, foundations, charities, etc. It's all about getting in front of the traffic and then re-directing that traffic to those willing to pay for it. When setting up content sites, it's important that you not violate the terms-of-service at the pay-per-click management firm that you plan on using. For example, Google actually tells you that you should not build sites just for their AdSense program. Yet, they need sites to display their customers' ads in order for their program to work. It's a delicate balancing act. Google wants to deliver relevant clicks to their customers. They know that traffic coming from "junky" or "spammy" sites may not convert as well for their customers. This would lower their customers ROI, and lead to many unhappy customers. This would drive Google's customers to their ever-growing competitors. Google wants webmasters that have quality, targeted traffic to run AdSense Ads. When you set up a free blog on Google's Blogger.com they even have the AdSense invitation "programmed" into the signup process. So how DO you win the Google AdSense War and get your share of that multi-billion dollar advertisers' revenue stream? You build high-quality content sites that focus on niches where people are spending money. It's as simple as that. You let those already doing it teach you what works best - it's a easy as that!

Affiliate Marketing – And the Learning Curve

Affiliate Marketing – And the Learning Curve

by: Vickie J Scanlon


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When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World. You think that once your website is up, and you have put your links in place, you will be in the money. I, and I am sure many, would love that to be true. Just think how many Super Affiliates we would have. I will give you a small sampling of what to truly expect. The Begin of the Begin You will be excited at first, and you will have a sense of pride in your accomplishment. Granted, it is no small feat to getting a website up and online. But this is just the beginning of your Internet Marketing experience. Once you have your website up, you should be asking yourself -- where do I begin, or, what do I do now? If you are short of cash, which, in most cases people in the beginning are -- you can begin by: 1. Writing articles 2. Optimizing your site for the search engines 3. Putting Adsense on your site All this takes time and work. But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site. Why? It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox. Some say the Sandbox exists, some says it does not. Whatever it is called, you will see a degree of dormancy in your site. My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this: 1. It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot. It only takes one person to feel the blunt of a scam, before talk in the online forums begins. 2. Websites go up and go down daily. The search engines are looking at saving themselves time and money. If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online. What Do I Do During That Six or Nine Month Period First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel. Granted, at first the only clicks you may see is your own, but that will change. Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly. That means, writing articles, getting your name out to the masses, and learning to utilize Adsense. And when you have spare change, try your hand at advertising on Adwords. In the beginning your learning curve is just out of the starting gate – take this time to read, buy appropriate ebooks, experiment and research. All are important to moving your learning curve to the expert level. To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer. The other important elements, is persistence, hard work, and marketing. And finally, if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.

Affiliate Marketing vs. Google Adsense: Let the Battle Begin…

Affiliate Marketing vs. Google Adsense: Let the Battle Begin…

by: Scott Patterson


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Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site. So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites? Let's explore each one and then find out which online business is better option: Google Adsense How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business? Here are the positives of Google Adsense sites: They are perfect for people who run information sites that have no related affiliate product You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content. Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income. Here are the negatives of Google Adsense sites: They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth. These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly. Affiliate Marketing Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come. But can affiliate marketing make you more money then Google Adsense? Here are the positives of affiliate marketing: A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years. With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits.. Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in. Here are the negatives of affiliate marketing: You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn. Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content. So which is better: Affiliate marketing or Google Adsense? The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both. Here is how you can do this: 1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click. 2) Integrate your Adsense into the menu bars and the top of your web content. 3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets. 4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks. 5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content. By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.

Thursday, March 26, 2009

A Smart Trick for Attracting Higher Paying AdSense Ads

A Smart Trick for Attracting Higher Paying AdSense Ads

by: Diane Nassy


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There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions. Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right? Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click. But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad. Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information. Consider this possibility Any key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment: Enter the phrase “SEO Services” without the quotes in the Overture tool (http://www.pixelfast.com/overture/). When I entered that phrase on the day I wrote this article, I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click. Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words. All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.

10 Great things NOT to do with Google AdSense

10 Great things NOT to do with Google AdSense

by: Sydney Johnston


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There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes! 1. Do not use fake information when opening your Google AdSense account. Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is. 2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change. Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics. 3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages. Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service. 4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time. That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors. 5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads. This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads. 6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it! Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team. 7. No misleading labeling Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.” This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit. 8. Avoid keyword spamming and other divisive tricks You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include: • ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit. • Multiple sites, domains, pages, etc. which have substantially duplicate content. • Hidden text or links of any type. • Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that. • And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links. 9. Don’t advertise anything on Google’s prohibited items list. It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff. 10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

5 Ways to Drive Traffic Away from Your eBay Auction

5 Ways to Drive Traffic Away from Your eBay Auction

by:Jason James


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eBay is a one-stop solution to any one who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay removes many of the obstacles for you. Not many other websites can help you drive targeted traffic towards your sales, process the order on your behalf and accept payment though paypal. All you need to do then is dispatch the item to your winning bidder. And let's not forget the biggest advantage over selling on eBay. The majority of users have money in their hand just waiting to find the right item.So if eBays so great why would you want to drive traffic AWAY from your auctions?Well there are a few reasons why you'd be better off selling from your own website, rather than though eBay. Firstly & most importantly, think of all the listing fees & final value fees you could save if everything you sold on eBay you could sell on your own website. Personally it would save me thousands of dollars per year alone in listing fees.Secondly, you'll be protecting yourself from eBay policy change. Imagine you were selling thousands of ebooks weekly and then suddenly eBay policy changed to prevent any ebook listings. Overnight your business would simply disappear & your income would vanish. It's the same with listing fees - A sudden hike in fees could wipe out your business & profit overnight.With any business, especially an online one you need to safeguard yourself against measures that are out of your control. So by driving traffic away from your auctions to your own website you'll slowly start building up an alternative source of revenue. The following methods can be used on eBay. Some are on the borderline of eBay policy & you should check out any policy violation before using them. Saying that, a huge proportion of sellers use these on a daily basis.1) Image HostingAll the best sellers have auction templates developed to maintain a professional listing. And of course those sellers ALWAYS use images or graphics to accurately show the condition of the items their offering.eBay itself allows you to upload the images to their servers, other commercial & free services are available. However really you want to store any images on your own server. Not only will search engine robots follow the links from your listings to your site (helping in improved visibility in any search engines), but many browsers will show the address of where the images are loading from in the status bar - For instance "Loading Image From http://www.visitmyshop.com" or "Waiting For http://www.visitmyshop.com". This is a great way for your visitors to see to become familiar with your site.2) FeedbackMany sellers include their own website in the feedback comments they use. Strictly it is against eBay policy but many Powersellers use comments like "Thanks for your custom from http://www.Visitmyshop.com" as standard. This is perhaps one of the widely violated policies on eBay. I've never known of anyone receive a warning for this policy, but use it with caution as you could be the first.3) Email Address.eBay allows your listings to contain one email link address, in addition to the "Ask The Seller A Question Link" they already provide. Use the opportunity to show the an email account associated with your domain name for example sales@visitmyshop.com. The only condition about showing your email address is the one shown must also be your registered email account with eBay. Before you list it, make sure they match up.4) About Me PageeBay actually allows you to link to your own website from your About Me page, as long as the actual page does not directly offer to sell items. Therefore make it an information or about us page that you link to, BUT one where visitors can easily navigate to your catalog of items for sale. Additionally drive traffic to your About Me Page by including a link on every listings, for example "Click here to learn about me". An average basic shop on eBay will get over 1500 item views within a month. If you can drive just a small proportion of these to your about me page & then to your site you'll certainly see a difference in your non-eBay sales.5) User IdWhile eBay does not allow your user id to be that of an website, you should have it as closely to resembling your site name as possible. You CAN NOT attach .com, -com or *com to the end of your user id - this is strictly against eBay policy. However nothing would stop your id being VisitMyShop. The idea is to get your eBay visitors comfortable with dealing with you away from eBay.I hope these tips help you drive traffic away from your auctions towards your site & lessens eBays grip on your business. Remember, Ignorance is not an excuse eBay accept if you do violate their policy. While you initially get a warning for policy violation continuous offences may result in your account being suspended. Having said that, eBay mostly rely on policing from other users to enforce their policy so as long as no reports you should be in the clear. Good luck with your eBay activity.

6 more free steps to making money online

6 more free steps to making money online

by: Darren Power


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If you read my previous article you will know that the goal of these articles is to teach you ways to get started making money online without having to spend any money. This is the second in the series and this time we deal with having your own blog. There are endless ways of making money once you have traffic, and your blog will get you traffic. The income we will be looking at today will come from Google Adsense. There are multiple benefits to having a blog including the low cost (or no cost), the resources that will help you get traffic to your blog and the fact that you can provide your blog as an RSS feed. An RSS feed will allow readers to automatically receive your updates into their RSS reader. Let's get started with our 6 steps. 1. Set up your blog. You will need to decide what you are going to blog about. You should decide on a theme and name your blog appropriately. There are a number of free ways to set up a blog & to have it hosted for free. We will go with Blogger.com for our first blog. Blogger will allow you to set up a blog for free they will host it for free and they will ping search engines every time you update, meaning you will get spidered & found. Visit blogger.com & click the button on the front page labelled 'create your blog now' then follow the step by step instructions that Blogger provide. Some key settings you will want to get right are: I) 'Host your blog at Blogger' = Yes II) 'Add your blog to our listings' = Yes III) 'Ping Weblogs.com' = Yes IV) 'Publish Site Feed' = Yes 2. Write some content. Before we move any further there has to be some information on the site & that means that you have to make some entries. You can write some of these entries yourself & some can be quotes from sites of interest to your reader that you can post using the Google Toolbar. You can download the Google toolbar for free at toolbar.google.com. The toolbar includes a Blogger button. When you visit a site that has something of interest to your readers you can highlight the appropriate text & click the Blogger button. The content will then be added to your blog along with a link back to the site. 3. Once you have some content eg a weeks worth of blogging with 1 or 2 entries for everyday, you can apply for an adsense account. When you sign in to Blogger you will see an invitation to join Adsense. Use this link and apply for an account. You can find out all about Adsense on the Adsense page but basically you get Google ads on your site & get paid if your visitor clicks them. Google will decide what adverts show on your site based on the content it finds within. You need to be aware that Google will decline your application if your site is not considered to have content. Nobody outside of Google knows the precise rules on this. Once you have been accepted you can get some javascript from Google to add to you site. Copy this & then log in to Blogger. Once you have logged into your blog you will see that one of the tabs across the top of the screen is labelled 'Template'. Click this. You will need to know a little bit of HTML to help find the right location to paste your Google code. But with a little experimentation you will find the right place for you. See the resource box at the end of this article for more help. I would suggest that the ads need to be seen when the site loads but should not be too obvious or dominate your site. 4. Write some more content. Try and keep your content coming at regular intervals as a number of directories will check on your site at regular intervals & the smarter ones will visit on a schedule based on your update schedule. They will probably determine this in the hours after you first submit to them. Which is what we will do next. 5. Submit your site to Blog & RSS directories. Because you are hosting at Blogger, Weblogs.com will already be notified when you update your blog. (That means that every time you make a new entry they are automatically notified) You will need to manually submit to the various other directories some of which will require a link on your site to theirs. You can add these links to your template below your Blogger logo. For a list of directories to get you started visit www.themoneyseed.com/rss 6. Keep writing interesting content. Ideally you want people to come back again and again. As with customers its harder to get a new visitor than to keep existing visitors. So make it interesting, in fact make it so interesting that they can't help but tell all their friends about it also. As with most free ways to make money this will take time to get going, but if you can build a following you will make money.